The Fifth Agency

The Fifth, the UK’s first influencer agency, centres its mission on storytelling, with the slogan “Storytellers” capturing the heart of their brand. For their identity, I crafted a bold and modern logo using a sleek, boxy typeface that does more than just spell out their name—it becomes a window into the unique story of each influencer they represent.

These “windows” are brought to life with visuals that reflect the individuality of each storyteller, featuring images, colours, and textures that highlight what makes them unique. Each execution transforms the logo into a dynamic narrative tool, aligning with The Fifth’s ethos of celebrating authentic and diverse voices.

This identity system is not just visually impactful but deeply tied to The Fifth’s purpose, resonating with both influencers and brands. It positions The Fifth as a creative force in the influencer space, where every story told through its platform is as distinct and compelling as the people behind it.